PubDiplo
A Franco-Hong Kong research project on digital public diplomacy, Reputation Management, and Technolog in global communication.
Category: Research Output
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The very first research findings produced within the PubDiplo project were presented on 5 June 2026 at the Annual Conference of the International Communication Association in Cape Town. Entitled Culturally Driven Reputation Building? A Study of the Communication Strategies of French Cultural and Diplomatic Institutions on Weibo, the study was led by Zhao Alexandre Huang of…