FRANCE–HONG KONG JOINT RESEARCH PROJECT
Transforming France–China Public Diplomacy and Reputation Management in the Digital Era
Policy shifts, communication strategies, and impact exploration
PubDiplo is a four-year collaborative research project led jointly by the DICEN laboratory in France and the School of Communication at Hong Kong Baptist University. It examines how France and China are transforming public diplomacy, cultural diplomacy, and reputation management in a communication environment increasingly shaped by platforms, data, and emerging technologies.
Grants: ANR-25-CE41-4061 · RGC-A-HKBU203/25
Research at a Glance
Research Focus
A comparative analysis of how France and China transform public and cultural diplomacy, national image-building, and reputation management across digital platforms.
An integrated design combining qualitative inquiry with computational approaches, including large language model-assisted analysis and network analysis.
Method
Expected Contribution
Empirical and conceptual insights designed to advance international communication research and inform public policy and professional practice.
Latest News
- PubDiplo at the International Conference “Communicating for a Better World”
Marta Severo, Eleni Mouratidou, and Zhao Alexandre Huang will present their research in New York on October 21–23, 2026. Supported by DICEN and PubDiplo, the conference will examine international communication, digital platforms, and public diplomacy. - PubDiplo Hong Kong Team Presents Grant-Supported Research at the 4th Forum on Digital Dissemination and Innovative Development of Intangible Cultural Heritage
At HKBU’s 4th Forum on Digital Dissemination and Innovative Development of Intangible Cultural Heritage, PubDiplo’s Hong Kong team presented research on contested heritage, cultural sovereignty, and public diplomacy in the digital age. - PubDiplo Presents Work in Progress at the 27th EUPRERA Annual Congress in Málaga
PubDiplo presented an update on its ongoing research at the 27th EUPRERA Annual Congress, held at the University of Málaga from 16 to 19 September 2026.
PUBDIPLO ON LINKEDIN
Follow our research as it develops
Project news, publications, seminar announcements, and opportunities are also shared on PubDiplo’s professional LinkedIn page. This space can be refreshed whenever a new post deserves to be highlighted.
Project Updates · Publications · Seminars · Opportunities
Jointly Funded by
The Agence Nationale de la Recherche in France and the Research Grants Council of Hong Kong
Partners
PubDiplo brings together leading communication scholars from research institutions in France and Hong Kong:
