Research Output

Book Chapter — From Public to Digital Diplomacy: Theoretical Insights and Historical Development Path

The first theoretical research output of the PubDiplo project has been published in the newly released De Gruyter Handbook of Digital Political Communication (ISBN: 9783111386034/9783111385952).

Public-Facing Article in French: Behind the Panda’s Cuteness: China’s Diplomacy of Emotional Influence Online

The PubDiplo project is pleased to announce the publication of its first public-facing research article in The Conversation France. Entitled “Behind the Panda’s Cuteness: China’s Diplomacy of Emotional Influence Online”, the article examines how the giant panda has become a strategic resource in China’s public and digital diplomacy.