Transforming France-China Public Diplomacy and Reputation Management in the Digital Era: Policy Shifts, Communication Strategies, and Impact Exploration
PubDiplo (Transforming France-China Public Diplomacy and Reputation Management in the Digital Era: Policy Shifts, Communication Strategies, and Impact Exploration, ANR-25-CE41-4061 / RGC-A-HKBU203/25) is a Franco-Hong Kong four-year collaborative project led jointly by the DICEN laboratory in France and the School of Communication at Hong Kong Baptist University.
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PubDiplo Seminar: The International Presence of China
Questioning Today’s Public Diplomacy Inaugural Session: The International Presence of China On Monday, March 16, 2026, the PubDiplo project successfully launched its Research Seminar Series entitled “Questioning Today’s Public Diplomacy” with an inaugural session held at the Salon Borel, Maison de la Recherche of INALCO (Paris), and simultaneously accessible online in a hybrid format. Bringing together scholars from across…
PubDiplo Project Officially Launched
The PubDiplo project (Transforming France–China Public Diplomacy and Reputation Management in the Digital Era: Policy Shifts, Communication Strategies, and Impact Exploration, ANR-25-CE41-4061 / RGC-A-HKBU203/25) officially commenced on April 1, 2026. The project is coordinated by Dr. Zhao Alexandre Huang from Gustave Eiffel University and Dr. Sheng Zou from Hong Kong Baptist University. Marking the launch of this…
The project is jointly funded by the Agence Nationale de la Recherche of France and the Research Grants Council (RGC) of Hong Kong.
PubDiplo 