Category: English
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Marta Severo, Eleni Mouratidou, and Zhao Alexandre Huang will present their research in New York on October 21–23, 2026. Supported by DICEN and PubDiplo, the conference will examine international communication, digital platforms, and public diplomacy.
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At HKBU’s 4th Forum on Digital Dissemination and Innovative Development of Intangible Cultural Heritage, PubDiplo’s Hong Kong team presented research on contested heritage, cultural sovereignty, and public diplomacy in the digital age.
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PubDiplo presented an update on its ongoing research at the 27th EUPRERA Annual Congress, held at the University of Málaga from 16 to 19 September 2026.
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Join the PubDiplo Research Seminar on November 12, 2026, for a multidisciplinary discussion of urban environmental diplomacy, climate governance, and digital narratives.
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The PubDiplo project’s first research output, a chapter by Zhao Alexandre Huang, explores the evolution from public diplomacy to digital diplomacy. It highlights how digitalization alters communication frameworks, emphasizing the competition for narrative power among states, platforms, and publics. This transformation complicates traditional diplomatic models amid technological advancements.
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The PubDiplo project is pleased to announce the publication of its first public-facing research article in The Conversation France. Entitled “Behind the Panda’s Cuteness: China’s Diplomacy of Emotional Influence Online”, the article examines how the giant panda has become a strategic resource in China’s public and digital diplomacy. Taking as its point of departure the return of…
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The first research findings produced within the PubDiplo project were presented on June 5, 2026, at the Annual Conference of the International Communication Association in Cape Town. Entitled Culturally Driven Reputation Building? A Study of the Communication Strategies of French Cultural and Diplomatic Institutions on Weibo, the study was led by Zhao Alexandre Huang of Université…
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Questioning Today’s Public Diplomacy Inaugural Session: The International Presence of China On Monday, March 16, 2026, the PubDiplo project successfully launched its Research Seminar Series entitled “Questioning Today’s Public Diplomacy” with an inaugural session held in the Salon Borel at INALCO’s Maison de la Recherche in Paris and simultaneously accessible online. Bringing together scholars from across Europe, the event…
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The PubDiplo project (Transforming France–China Public Diplomacy and Reputation Management in the Digital Era: Policy Shifts, Communication Strategies, and Impact Exploration, ANR-25-CE41-4061 / RGC-A-HKBU203/25) officially began on April 1, 2026. The project is coordinated by Dr. Zhao Alexandre Huang at Université Gustave Eiffel and Dr. Sheng Zou at Hong Kong Baptist University. Marking the launch of this…
