Research Output
Book Chapter – From Public to Digital Diplomacy: Theoretical Insights and Historical Development Path The first theoretical research output of the PubDiplo project has been published in the newly released De Gruyter Handbook of Digital Political Communication (ISSN: 9783111386034/9783111385952). Public-Facing Article in French : Behind the Panda’s Cuteness: China’s Diplomacy of Emotional Influence Online The PubDiplo project is pleased to announce the publication of its first public-facing research article…
Keep readingđź“ťPublication ： Book Chapter – From Public to Digital Diplomacy: Theoretical Insights and Historical Development Path
The PubDiplo project’s first research output, a chapter by Zhao Alexandre Huang, explores the evolution from public diplomacy to digital diplomacy. It highlights how digitalization alters communication frameworks, emphasizing the competition for narrative power among states, platforms, and publics. This transformation complicates traditional diplomatic models amid technological advancements.
Keep readingPubDiplo publie son premier article de vulgarisation : quand la mignonnerie du panda devient une ressource d’influence numérique
Le projet PubDiplo a le plaisir d’annoncer la publication de son premier article de vulgarisation scientifique dans The Conversation France. Intitulé « Derrière la mignonnerie du panda, une diplomatie d’influence chinoise de l’émotion en ligne », cet article analyse la manière dont le panda géant est devenu une ressource stratégique de la diplomatie publique et numérique chinoise. Prenant pour point de départ le retour en Chine de Huan…
Keep readingPubDiplo Publishes Its First Public-Facing Article: How Panda Diplomacy Turns Cuteness into Digital Influence
The PubDiplo project is pleased to announce the publication of its first public-facing research article in The Conversation France. Entitled “Behind the Panda’s Cuteness: China’s Diplomacy of Emotional Influence Online”, the article examines how the giant panda has become a strategic resource in China’s public and digital diplomacy. Taking as its point of departure the return of Huan Huan and Yuan Zi to China in November 2025, followed…
Keep reading(French Team) Call for Application for a Ph.D. Contract /Appel Ă candidatures pour un contrat doctoral
Version française / French Version Dans le cadre du projet ANR « PubDiplo », un contrat doctoral en sciences de l’information et de la communication est proposé au sein du laboratoire DICEN, à l’Université Gustave Eiffel.La thèse portera sur les transformations contemporaines de la diplomatie publique et de la communication stratégique numérique entre la France et la Chine. Plusieurs orientations de recherche pourront être envisagées, notamment : l’analyse comparée des stratégies…
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