PubDiplo
A Franco-Hong Kong research project on digital public diplomacy, Reputation Management, and Technolog in global communication.
Recent posts
- PubDiplo publie son premier article de vulgarisation : quand la mignonnerie du panda devient une ressource d’influence numérique
- PubDiplo Publishes Its First Public-Facing Article: How Panda Diplomacy Turns Cuteness into Digital Influence
- (French Team) Call for Application for a Ph.D. Contract /Appel Ă candidatures pour un contrat doctoral
- Cultural Reputation Strategies of French Institutions in China
- PubDiplo Seminar: The International Presence of China
Author: PubDiplo ANR
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Le projet PubDiplo a le plaisir d’annoncer la publication de son premier article de vulgarisation scientifique dans The Conversation France. Intitulé « Derrière la mignonnerie du panda, une diplomatie d’influence chinoise de l’émotion en ligne », cet article analyse la manière dont le panda gĂ©ant est devenu une ressource stratĂ©gique de la diplomatie publique et numĂ©rique chinoise.…
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The PubDiplo project is pleased to announce the publication of its first public-facing research article in The Conversation France. Entitled “Behind the Panda’s Cuteness: China’s Diplomacy of Emotional Influence Online”, the article examines how the giant panda has become a strategic resource in China’s public and digital diplomacy. Taking as its point of departure the return of…
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Version française / French Version Dans le cadre du projet ANR « PubDiplo », un contrat doctoral en sciences de l’information et de la communication est proposĂ© au sein du laboratoire DICEN, Ă l’UniversitĂ© Gustave Eiffel.La thèse portera sur les transformations contemporaines de la diplomatie publique et de la communication stratĂ©gique numĂ©rique entre la France et la Chine. Plusieurs orientations…
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The very first research findings produced within the PubDiplo project were presented on 5 June 2026 at the Annual Conference of the International Communication Association in Cape Town. Entitled Culturally Driven Reputation Building? A Study of the Communication Strategies of French Cultural and Diplomatic Institutions on Weibo, the study was led by Zhao Alexandre Huang of…
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Questioning Today’s Public Diplomacy Inaugural Session: The International Presence of China On Monday, March 16, 2026, the PubDiplo project successfully launched its Research Seminar Series entitled “Questioning Today’s Public Diplomacy” with an inaugural session held at the Salon Borel, Maison de la Recherche of INALCO (Paris), and simultaneously accessible online in a hybrid format. Bringing together scholars from across…
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The PubDiplo project (Transforming France–China Public Diplomacy and Reputation Management in the Digital Era: Policy Shifts, Communication Strategies, and Impact Exploration, ANR-25-CE41-4061 / RGC-A-HKBU203/25) officially commenced on April 1, 2026. The project is coordinated by Dr. Zhao Alexandre Huang from Gustave Eiffel University and Dr. Sheng Zou from Hong Kong Baptist University. Marking the launch of this…
PubDiplo 