Category: Publications in English
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The PubDiplo project’s first research output, a chapter by Zhao Alexandre Huang, explores the evolution from public diplomacy to digital diplomacy. It highlights how digitalization alters communication frameworks, emphasizing the competition for narrative power among states, platforms, and publics. This transformation complicates traditional diplomatic models amid technological advancements.
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The PubDiplo project is pleased to announce the publication of its first public-facing research article in The Conversation France. Entitled “Behind the Panda’s Cuteness: China’s Diplomacy of Emotional Influence Online”, the article examines how the giant panda has become a strategic resource in China’s public and digital diplomacy. Taking as its point of departure the return of…
PubDiplo 